About Us

Thank you for taking the time to visit our website today. We are an independent representative for Commercial Building Products. We cover the state of Tennessee as well as Mississippi, Alabama, Virginia, and Georgia. We specialize in commercial roofing solutions. Whether you are an owner, architect, or a contractor South East Associates is dedicated to help you find the right solutions for your building’s needs.

Our Mission

We strive to connect quality construction product manufactures to our family of customers and provide them with the best products, service, and support.

Our History

The Company

South East Associates was founded in 1998 with its foundation coming from distribution. They understand that to build a quality business, you must build quality relationships. SEA has established themselves as one of the most respected and recognized rep groups in the Tennessee market.  With over 25 years of experience, South East Associates has proven to be one of the most valuable assets for contractors, architects, and their manufacturers.

The Lighthouse

Our Lighthouse is the most well-known symbol of the company other than Sue herself. Her brother Mike Martin sorted through thousands of images before Sue chose the original. It wasn’t until 2012 that the logo got a new look for this website. We still love the original and will always keep it but we are very proud of our new lighthouse.

Sue chose the lighthouse for several reasons. The first that always comes up is the ocean, Sue loves the beach and this also plays in the reasoning behind our name South East Associates or SEA. The second reason ties into our mission.  We help find solutions by showing our customers products for their specific design needs.

A lighthouse does not tell a ship the way into the harbor instead it guides them to safety. A lighthouse does not care which harbor a ship pulls into it only cares that it reaches the destination. The same goes for South East Associates, we offer roofing products across major platforms to ensure our customers get the right roof for their needs, not ours.

Get to Know Our Team

Founder & Owner: Sue Martin

Sue started SEA in 1998 after spending over ten years in Distribution. She understands that do build a quality company, you must learn to build quality relationships. She has established herself as one of the most respected and recognized people in the Tennessee Roofing Industry.  With over twenty years’ experience she has proven to be one of the most valuable assets for contractors, architects, and even to her manufactures.

Officer Manager: April Johnson

April is the heart of South East Associates. She makes sure the sales representatives are kept on the road and out of the office. April’s biggest role is searching out the latest job leads on various builder websites. She handles all the substitution requests, quotes, bid packages, and customer requests. April’s role in the company is vital to the success of South East Associates.

Sales and Marketing Representative: Mike Martin

Mike comes to South East Associates after running a successful business in video production, photography, and marketing for over 23 years. Mike joins SEA to help expand product line and new roofing technology awareness to architects, building owners, contractors and distributors. Mike will be providing AIA training for architects as well as performing product demonstrations to distributors and contractors throughout Tennessee. Mike is a committee member of the CSI Nashville Chapter and is the editor of the CSI Specifacts Newsletter. Mike recently won a CSI award for Specifacts. Mike is also a member of the RCI Mid South Chapter. Mike enjoys golf, photography, video, graphic design, and any high tech gadget. Mike has been married for over 25 years and is the proud father of 2 children, Alexis and David.